The founder

I'm 16. And I don't want to wait to make a difference.

Cradl started with a simple idea: what if something as ordinary as buying and selling baby products could help create something extraordinary? I'm building Cradl because I believe young people don't have to wait until they're older to contribute something meaningful. I can't solve every problem in South Africa. But I can build something that helps people come together, generate resources and tackle problems one community at a time.

I'm building Cradl because I believe young people don't have to wait until they're older to contribute something meaningful.

This is bigger than a marketplace. It's about proving that business, technology and purpose can work together to create real change — and doing it in a way people can verify, not just believe.

Second-hand. Second chances.

Second-hand products get a second life instead of a landfill.

Families get access to more affordable baby products.

Sellers recover value from things they no longer need.

The money generated gets a second chance to create change.